The Moment Before First Light, When Something New Begins

On September 23, 2026, SARRAN, founded by Sarran Youkongdee, unveiled a new chapter with “SARRAN 23 Drawer: Finding the Secret,” introducing a newly transformed SARRAN Studio and an entirely new way of experiencing the world of SARRAN.

Designed as an intimate space for discovery, the new studio invites visitors to explore the brand through art, jewellery, scent, and the stories behind its inspirations—revealing a more personal and immersive side of SARRAN.

The occasion welcomed a distinguished gathering of guests, including Kob Pimolrat Pisolyabutra, Top Dulwit Khuiaphai, Mark Warakorn Chaimongkol, Tan Satita Nantasrirat, Saint Ittipat Younguksorn, Pasta Supatta pattarasukserm, Ball Pongphon Rattanarwiboonlarp, Nu Chitsanupong viboonviriyasakun, Kim Dočekalová, Chan Pabavin Thavorrasen, Chatt Richwath Ananlaphpharich, and Sharp Jarukit Vithayapanyanon. Together, they were invited to uncover the stories and meanings hidden within SARRAN through the SARRAN Signature Aromatic Sensation workshop.

The experience brought together four essential elements at the heart of SARRAN’s creative universe: memory, flowers, incense, and collected objects—fragments of life that have shaped the designer’s imagination and continue to inspire the brand’s jewellery.

Each guest was invited to create a personal scent by blending different notes, discovering how fragrance can become a reflection of identity, memory, and emotion. Their individual compositions were then interpreted by Sarran Youkongdee, transforming scent into a deeply personal dialogue with the self.

THE TWILIGHT BEFORE SUNSHINE

The Beauty of a Moment in Transition

As SARRAN celebrates its New Chapter, the brand also unveils its latest capsule collection, “The Twilight Before Sunshine.”

The collection captures the beauty of a fleeting moment through the imagery of lotus flowers, water, and a secret garden—a world whose details slowly reveal themselves when we allow ourselves enough time to truly look.

Like the quiet moments before the first light of day, some forms of beauty do not reveal themselves immediately. They ask us to pause, to stay, and to open ourselves to what lies beneath the surface.

The Twilight Before Sunshine is therefore more than a new jewellery collection. It marks another chapter in the SARRAN story—one that invites the wearer to spend time with their own emotions, memories, and inner narratives.

The capsule collection is now presented within the newly transformed SARRAN Studio, a more intimate environment designed to encourage visitors to take their time, explore the collection, and experience each piece up close.

RAK AMBASSADOR

From SARRAN’s Signature to an Everyday Icon

Another highlight of this new chapter is the return of RAK AMBASSADOR, reimagined through the distinctive form of the Thai crown flower, Rak.

Translated into contemporary necklaces and bracelets crafted in 925 Sterling Silver, the collection takes SARRAN’s signature floral language and distils it into a more refined, effortless form—designed to become a natural part of everyday life.

For those seeking a more distinctive expression, SARRAN also introduces RAK AMBASSADOR S EDITION, a limited-edition interpretation featuring antique diamonds from Sarran Youkongdee’s personal collection. Only 23 pieces have been created.

The return of RAK AMBASSADOR represents another dimension of SARRAN’s identity—transforming an art piece imbued with history and meaning into jewellery that can become part of everyday life, while retaining the craftsmanship and distinctive character that define the house.

A NEW SPACE TO DISCOVER SARRAN

The transformation of SARRAN Studio is more than a change of space. It marks the opening of a new chapter—an invitation for visitors to slow down, explore, experience, and discover SARRAN beyond jewellery.

From flowers to scent, from memory to jewellery, and from stories rooted in the past to something new taking shape, SARRAN: The Twilight Before Sunshine captures a moment of transition—the quiet interval before the first light of a new chapter arrives.